MASTLY’S STORY

Innovative journey of changing the equity system.

The seed was planted when Casey Fenton launched Couchsurfing with a team of volunteers who worked tirelessly. Unfortunately, he was unable to reward them with equity.

Founded in 2015, Mastly creates tools and shares knowledge that align founders, investors, and team members. We are modernizing the antiquated stock option system by offering a replacement that is simple, fair and inspiring to everyone.

In 2008, Casey and Joseph ‘Yos’ Goodman began looking for an alternative, a new ecosystem that would allow everyday team members to start earning equity instantly without an undue cash burden. Gabriel Fenton brought the team together to lift an accessible platform for dynamic equity off the ground.

Mastly is the product of victories and trials as they attempted to break out of the Silicon Valley’s limited stock option system. Following a three-year test by Wonder, dynamic equity proved successful at combining corporate financial goals with the sharing economy.

For more information, see our whitepaper.

We are Mastly

Casey Fenton

CHIEF EXECUTING OFFICER

Casey is our leader and daily dose of inspiration. He streamlines a collaborative culture across our platform. As CouchSurfing and Sovolve’s original founder he’s focused his energy primarily on achieving their vision of a better world. He is a founder and CEO of Mastly and dedicated to finding a solution to the antiquated stock option system. He is motivated by saving founders time and money by deploying transparent performance equity pools shown in real-time. Team members start thinking like entrepreneurs, building value every step of the way.

Gabriel Fenton

CHIEF OPERATIONS OFFICER

Gabriel is a visionary, molding the future of Mastly, creating the connections and motivating the team members to make it happen. Gabriel is a founder of Mastly and Sovolve and as such he knows how successful startups operate. Gabriel is the pinnacle point in Mastly managing the operations of Mastly across the globe with skill and diplomacy. Gabriel is also a product development manager, and a previous user experience designer. His drive comes from a passion to make the world a better place through technology.

Joseph Goodman

CHIEF FINANCIAL OFFICER

Yos is one of the brains behind Mastly and also one of the founders, bringing significant experience and enthusiasm. He is a seasoned entrepreneur and angel investor who balances our big dreams with careful due diligence. He has made direct investments across a range of industries around the US since 2005 including SaaS, Internet radio, social media, and commercial real estate. He also has an MBA in Corporate Social Responsibility from Daniels College at the University of Denver.

Cyan Banister

Investor

Cyan Banister is a partner at Founders Fund, where she invests in heavily regulated industries that help people with basic skills find meaningful work. Her specialities include recruiting, management, scaling operations, technical fire fighting and customer support. Cyan was also an active angel investor with a portfolio including Uber, Thumbtack, SpaceX, EShares, Postmates and Affirm. She is the Founder and Editor-in-Chief of Zivity, and the Co-founder of Signal Media Project, a nonprofit organization that promotes the accurate portrayal of science, technology, and history in popular media.

Richard Titus

Advisor

Richard is a globally experienced senior executive (CxO) with more than 20 years experience in digital transformation. He has co-founded start-ups and digital agencies including Prompt.ly, Razorfish & Schematic. He has led business divisions for Samsung Electronics, Associated Northcliffe Digital (DMGT owner of the Daily Mail) and the BBC to award-winning levels of performance recognized by CES, GSMA, Techcrunch and the Wall Street Journal. Richard is a great believer in the softer human skills needed to build, fix and lead amazing organizations.

Pawlo Riveros

HEAD OF TECHNOLOGY

Pawlo is a experienced web developer, software engineer and problem-solver who seeks to merge technology and community improvement. He has worked as a software engineer for an HR company and several other prominent companies in Paris, France. Pawlo speaks several languages and has lived all over the world. As a previous software developer for Sovolve, Pawlo brings an enthusiasm for web development to Mastly.

Janielle Denier

MARKETING ADVISOR

Janielle gets the Mastly name out there. As the CEO of RainFactory Inc, Janielle bridges the gap between people and products through strategic customer acquisition. Her work includes online marketing/media planning, web site traffic growth, online advertising and campaign management. She has a natural ability to communicate complex information to diverse audiences at all levels of an organization. She has achieved industry recognition for her clients by launching brand awareness campaigns, achieving both optimization and growth.

Daniel Hoffer

BUSINESS ADVISOR

Daniel launched his first company in high school and his entrepreneurial career has grown ever since. He is a well known business strategist and recently became a VC with Tandem Capital. He is a founder and former CEO of CouchSurfing. Daniel has deep product management expertise from executive product roles at NortonLive (Symantec) and TripIt (Concur/SAP). Daniel has featured in Inc. Magazine, Time Magazine, the New York Times and the Boston Globe, and appeared on ABC Nightline, NBC News and national radio. He is a graduate of Harvard College and Columbia Business School.

Veronica Tran

Head of Growth

Veronica is Mastly’s strategist for global expansion. Her primary focus is rapid user growth through rigorous a/b testing and optimization. She also focuses on the user experience and messaging strategy to improve targeting, on-boarding, and engagement. Veronica has experience helping teams acquire, onboard, and retain users. She has held several high-powered marketing roles in the medical and business world and also speaks 4 languages.

Dylan Frazao

Creative Strategist

Dylan is a forward-thinking, and dynamic full-service creative. He provides articulate and engaging creative concepts to express new and exciting ideas with a unique vision and absolute clarity. Dylan is a graphic designer by trade but enjoys multi-faceted projects that require a unified voice across multiple media platforms, and challenges to which there is more than one solution. Dylan is a dynamic creative who thrives on the collaborative atmosphere in Mastly and brings versatility and breadth of skills including digital visual solutions to the table.

Yesim Saydan

Social Media Strategist

Yesim is spreading the word about Mastly through the various forms of social media. She has helped multiple clients in the US and Europe increase their customer base and sales by a minimum of 30% in 3-6 months. Being a 5-lingual Social Media Strategist, Digital Marketer & Growth Hacker with extensive International experience, her expertise consists of creating and executing an effective Social Media, Growth & Digital Marketing Strategy.

Maxim Kahlert

LEAD DESIGNER

A natural creator, Maxim takes a company’s intention and transforms it visually. He has studied design and communication and is an expert in design, branding, UI/UX and building tech-products. Other projects include co-founding a job matching company. He joins the startup world bringing international experience working for startups and big corporate companies to use design for community progress. Max makes sure that the branding and design not only looks good but also promotes and supports the company functionally and strategically.

Renata Valkova

Legal Consultant

Renata is an international lawyer and mediator with knowledge in EU and US law. She worked in e-commerce during her university years and is now focused keeping businesses out of the courtroom in the first place. Renata is committed to finding creative solutions and helping businesses achieve the protection they deserve. She is motivated to change the way people think about lawyers and the legal industry.

Virginia Forsyth

Legal Consultant

Virginia is an English solicitor with ten years experience working in commercial law for a top London law firm and more recently a multi-million international company. She has experience in startup companies, including launching her own company. Virginia has a sharp eye for detail and ensuring customer satisfaction. Virginia is proactive in finding alternative solutions and provides valuable advice. Virginia has lived and worked in 6 different countries and speaks 4 languages.

Andrew Farley

SYSTEM ADMINISTRATOR

Farley keeps Mastly competitive with proven, well-known industry standards. Farley is a veteran in the field of systems administration with years of experience in both small companies and large enterprises. He has authored and launched over 30 mobile applications and launched a number of his own or partnered startups. During the last 10 years he has worked around the globe and joins the team after a long working relationship with CouchSurfing.

Cansu Dilir

Lead Marketing Specialist

Cansu knows the importance of digital and traditional marketing to create 360° marketing strategies. Her background is in advertising, at llancilik, Turkey’s first advertising agency, which is why she is a professional in marketing communication. She has the skills to spread the business into different channels across the world. Cansu graduated from the communication faculty of Galatasaray University and has also worked in the political and tourism industries.

Parimal Kumar

QUALITY ASSURANCE

Parimal is our fixer, he sees intercepts problems and keeps our ship running smoothly. After nearly a decade of experience as a Senior QA Engineer, he founded his own testing company. Simply put, his experience software testing makes systems work.

Scott McGregor

Financial Expert

Scott manages Mastly’s financial affairs. His passion is to help organizations manage finances and business processes by leveraging technology, improving systems and integrating the human element into the financial model. He has helped lead the successful merger of over 30 local divisions of a nationwide non-profit into a single, centralized accounting system. He feels that all change and process improvement begins with listening deeply to a client's needs and concerns.